Our client is a leader in the septic solutions industry, providing innovative products and services that enhance environmental sustainability and efficiency. They are currently seeking a skilled Copywriter with strong B2B experience who can articulate complex technical content into a clear, persuasive copy that resonates with a professional audience. This role requires proficiency in creating diverse content types, including long-form blogs, captions, landing pages, and email marketing campaigns.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Technical and SEO-Driven Writing: Develop high-quality, technical content for blogs, landing pages, and other digital platforms, optimizing all content for SEO to maximize visibility.
Email Marketing Campaigns: Craft compelling email content that engages B2B audiences, driving awareness and conversion, using platforms such as Mailchimp or HubSpot.
Product and Industry-Specific Copy: Write detailed, informative, and persuasive copy about the client’s products and the septic solutions industry, highlighting unique selling points and technical specifications.
Collaboration with Creative Teams: Work alongside designers and marketing professionals to ensure that the text complements visual concepts and that brand messaging is consistent across all media.
Content Strategy and Execution: Assist in developing content strategies that align with the company’s marketing goals and deliver on key performance indicators.
What Success Looks Like:
Effective Communication: You have successfully translated complex industry information into accessible and engaging content that clearly communicates value to B2B audiences.
Increased Engagement and Conversion: Your content strategies and executions have measurably increased web traffic, engagement, and customer conversion rates.
Strong Brand Presence: Through your skillful writing, the company’s brand voice has become more distinct and authoritative in the industry, enhancing its reputation and reach.
Qualifications:
Proven B2B Copywriting Experience: Demonstrable experience in writing technical and marketing content for a B2B audience, preferably in the environmental or septic solutions sector.
SEO Proficiency: Strong understanding of SEO principles and experience in creating content that is optimized for search engines.
Email Marketing Skills: Experience with email marketing platforms like Mailchimp or HubSpot, with a track record of successful email content development.
Technical Writing Ability: Capability to understand and articulate complex product specifications and industry data.
Collaborative Skills: Experience working with creative teams and the ability to incorporate feedback to refine content.
Tools and Technology: Familiarity with content management systems and proficiency in using digital tools for content creation and collaboration.
This role offers an exciting opportunity for a Copywriter to make a significant impact on a company at the forefront of environmental solutions. If you are a strategic thinker with a passion for crafting impactful B2B content and have a strong technical background, we invite you to apply and help drive the narrative that will shape the future of septic technologies.
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