Brand Manager | Textiles & Clothing Industry

Leverage your abilities and join the dynamic team of a leading company specializing in the fashion in Egypt.

As a Brand Manager , you will be responsible for the marketing strategy and execution across all channels and distributions to maximize value at each consumer touchpoint. you will also be responsible for the campaign execution and digital marketing.

The position involves:

• Driving the re-launch and growth of all brand channels, developing a comprehensive brand marketing calendar.
• Creating 360-degree campaign ideas and strategies that leverage owned, earned, and paid channels effectively.
• Leading the planning, writing of briefs, execution, and optimization of marketing campaigns.
• Manage creative development, campaign launch, budget allocation, tracking, A/B testing, and performance analysis.
• Fostering collaborative relationships with Merchandising and Product Planning teams to enhance business performance.
• Developing sales enablement tools and impactful product messaging for effective go-to-market strategies.
• Staying updated on market trends, competitor activities, and consumer behaviours to identify growth opportunities.
• Identifying partnership opportunities within the retail and entertainment sectors.
• Acting as the voice of the customer, generating insights to inform product narratives and messaging.
• Establishing key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable recommendations.
• Maximizing the impact of agency partners by leading comprehensive briefing and communication efforts.

Knowledge, Skills, and Experience

We Are Looking For:

• Bachelor's degree in Marketing, Advertising, or related field.
• Minimum of 5 years of experience in brand management and marketing within the fashion industry.
• Proficient in analyzing data, metrics, and consumer insights to derive actionable strategies.
• Expertise in various marketing channels including email marketing, paid social/digital, SEO, SEM, content marketing, and influencer/affiliate marketing.
• Ability to think strategically and develop innovative marketing strategies.
• Strong attention to detail for flawless campaign execution.
• Excellent verbal and written communication skills.
• Proven track record of achieving or exceeding marketing targets.
• Ability to thrive in a fast-paced, dynamic environment.
• Flexibility to work evenings, weekends, and holidays as required.

Benefits:

• Competitive salary package
• Performance-based incentives
• Health insurance coverage
• Opportunities for career growth and development
• Employee discounts on merchandise