CDP Tech Lead

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Description

Experience : 5 - 8 Years

Must Have Skills : 

• Experience in Leading Customer Data Platform related development 
• Data integrations/transformation on large data sets
• Experience with APIs (REST, Open APIs, CURL)
• Data analysis, ingestions, modelling and mapping
• Experience  on unstructured data using JSON/Parquet file format

Good to Have Skills : 

• Understanding of CCPA, GDPR and other Data Protection Acts
• client facing experience 
• Experience with Reporting Technologies 
• Experience on any AEP, ActionIQ , Lytics, Segment, Tealium, C360
• Big Data ETLs

Roles & Responsibilities : 

• Leading the team in implementation of technical solutions and driving proof of concepts 
• Reponsible for building data model based on the gathered requirements and data architecture.
• Reponsible for data ingestion into the cdp platform via batch and real time streaming modes - using ETL,API,JavaScript etc
• Responsible for data extraction/outbound dataflows to reporting tool, other adobe product or 3rd party system 
• Reponsible for working on defined business rules/transformations/BRDs
• Colloborate with internal teams to develop solutions for CDP platform for marketing activation use cases.
• Should be able to work on queries, segment development, audience creation/activations, customer journey orchestrations
• Should be able to define segments and orchestrate customer journey based on the BRD

• Certification on Any Customer Data Platform/Master Data Management 
• Data Engineering related Associate certification