Strategy & Consulting Global Network Song Practice| Marketing – CVM Personalization
Join our team of Marketing Transformation consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network Song IAreas of Work: CVM - Content Personalization | Level: Consultant| Location: Delhi, Gurgaon, Mumbai, Bangalore| Years of Exp:2-6years
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance. As part of the team, you will drive the following:
Deep dive across projects helping CMO organization to drive superior performance through relevance: You will leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale
Use extensive experience of hands-on roles in customer value management, customer lifecycle management: Work across customer segmentation marketing, customer behavior analysis and channel management
Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega
Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions
Manage full spectrum of Marketing program execution: Right from strategy definition to technical delivery, wok with real time marketing concepts like next best offer/ action, event-based marketing
Design interventions to drive customer acquisition / customer engagement: Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools
Identify marketing process improvement opportunities: Developing business case for campaign strategies, technology solutions, developing / supporting development of martech platform technology
Content Strategy:
Help craft a Content Strategy and Personalization value proposition for a consulting organization where the focus is on dynamically relevant, personalized content which is consistent across all channels/touchpoints globally and enabled by generative AI strategies
Content Personalization
Utilize customer data, behavior patterns, and transaction history to identify opportunities for personalized offers by segment and then to content
Marketing Automation:
Use marketing automation tools to streamline and scale personalized content for delivery across different segments.
Collaboration and Stakeholder Management:
Collaborate with various client teams (like marketing, sales, and product) to align personalization strategies with the respective teams’objectives and overall organization’s business goals.
Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach.
Business Development
Create business cases, solution deals and develop proposals to bring the best of Accenture’s capabilities to clients.
Skills to excel at the role:
Extensive experience working within a consulting firmproviding strategic advice and solutions to organizations.
Strong analytical skillsand data-driven mindsetto drive results-oriented decisions.
Strong understanding of marketing processes & operating models
Additional skills:
Excellent oral and written communication skills
Proven success in navigating global matrixed environments and / or experience in client facing roles
Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment
Your experience counts!
MBA from a tier 1 institute
Overall experience of 2-6 years with at least
3 years of experience in CVM consulting helping clients build and drive hyper-personalized customer experiencesor a related role.
2 years of experience in content strategy and personalization
What’s in it for you?
An opportunity to work on transformative projects with key G2000 clients
Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
Ability to embed responsible businessinto everything—from how you service your clients to how you operate as a responsible professional.
Personalized training modules to develop yourstrategy & consulting acumen to grow your skills, industry knowledge and capabilities
Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
About Accenture:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edgeexpertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network
Accenture Capability Network | Accenture in One Word
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
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