About OML:
OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artists across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business.
From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe.
About GCN:
As the digital content division of OML Entertainment, we develop branded content with creators and influencers across various digital platforms and formats. We strive to drive digital campaign resonance through-the-line, backing our solutions with strong data insights and measuring impact all through.
Over the last 4 years, we have co-created more than 50 originals across nearly 15 content genres with over 20,000 content assets and worked with over 500 creators, building equity for the brands we work with. We have delivered campaigns in over 20 countries across South-East Asia, the Indian subcontinent, Africa, Middle-East, Europe & Latin America.
As a team, we’re passionate about content and pride ourselves on our data-led and creator-first approach - representing the brand’s interest and helping creators grow and develop when we engage with them.
Our teams are based out of Mumbai (India), Moscow (Russia) and Bangkok (Thailand) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As we’re expanding we’re looking for highly driven and motivated individuals to join us.
The campaign Associates will need to become specialists in the branded content and cultural landscape in India. They would need a strong entrepreneurial drive and the ability to deliver impactful and engaging content solutions throughout the year.
About the Role:
We are looking for an individual with 6 to 7 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.
Key responsibilities:
Manage multiple accounts, and develop positive working relationships with clients at senior levels
Drive client retention, renewals, upsells and client satisfaction
Overseeing campaigns and projects to a specific schedule and within an agreed budget
Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI
Conduct research and study the social media landscape, trends, current benchmark patterns, and consumer behaviour
Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive and marketing calendar
Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability
Lead and encourage teams to perform to the best of their ability
Manage the team's workflow and load
Ensure timely team reviews & OKRs
Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development
Develop and execute influencer marketing strategies and creative campaigns
Ongoing identification and qualification of new influencer talent
Negotiate and contract influencers on behalf of our clients, particularly in securing advertising
rights for the content
Provide recommendations on contracted deliverables per influencer and activation strategies
Provide ongoing reviews of influencer-contracted deliverables
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.