About Us Acceldata is the market leader in Enterprise Data Observability. Founded in 2018, Silicon Valley-based Acceldata has developed the world's first Enterprise Data Observability Platform to help build and operate great data products. Enterprise Data Observability is at the intersection of today’s hottest and most crucial technologies such as AI, LLMs, Analytics, and DataOps. Acceldata provides mission-critical capabilities that deliver highly trusted and reliable data to power enterprise data products. Delivered as a SaaS product, Acceldata's solutions have been embraced by global customers, such as HPE, HSBC, Visa, Freddie Mac, Manulife, Workday, Zoominfo, GSK, Oracle, PubMatic, PhonePe (Walmart), Hersheys, Dun & Bradstreet, and many more. Acceldata is a Series-C funded company and its investors include Insight Partners, March Capital, Lightspeed, Sorenson Ventures, Industry Ventures, and Emergent Ventures. We are looking for a skilled Marketing Operations Manager for India. This role will be reporting to the CMO and you will partner with other go-to-market functions on processes to provide outstanding campaign attribution, reporting and lead hand-off across all channels. You will be both a specialist and a builder, coming up with creative solutions to meet our business needs. You will use a broad range of technical skills and project management experience to help the marketing team exceed their goals.
Key Responsibilities:
Manage all technical aspects of key marketing systems responsible for lead generation, distribution, and reporting.
Ensure accurate tracking and attribution of marketing channels and lead sources, utilizing UTMs and other tracking methods.
Collaborate with stakeholders to optimize lead routing, MQL visibility, and workflows.
Coordinate with engineering and sales teams to integrate data from the free trial platform into marketing systems for customized nurture experiences.
Work with web developers to track lead activity and website metrics.
Build and maintain marketing campaigns and nurture systems, leveraging platforms like HubSpot, Salesforce (SFDC) and others.
Track SEO metrics and analyze the impact of content marketing efforts.
Generate business review metrics and reports for executive leadership and the board.
Own and optimize martech infrastructure centred around HubSpot and SFDC.
Act as the central point of contact for high-visibility projects, leading coordinated execution.
Segment the marketing database for campaign efficiency, health, quality, and integrity.
What You Will Bring:
Proficiency in HubSpot and Salesforce.
Experience supporting marketing programs and full-funnel go-to-market activities, with a focus on automation platforms and processes.
Solid experience in preparing business review metrics and reports for the executive team and the board.
A strong understanding of marketing automation systems and proficiency in JavaScript is required for in-built automation.
Expertise in metrics reporting, including marketing spend tracking, ROI reporting, digital marketing analytics, account-based marketing (ABM), SEO/content marketing metrics, and website behaviour tracking.
Familiarity with integrated marketing technologies such as LinkedIn Ads, Google Ads, Rollworks, Qualified, Hotjar, A/B testing software, and SDR technologies like Outreach and Orum.
Excellent communication skills, including verbal, written, and presentation abilities.
