Senior Analyst - SEO

Company Description

Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force forgrowth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.

• Implement various elements of a client's content marketing strategy as instructed by Project Managers
• Optimize current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
• Plan and execute on-page optimization strategies to improve SEO visibility for our clients
• Create a SEO strategy to improve crawlability of our client’s sites
• Write new SEO-friendly copy for pages on a client's website
• Be involved in blog writing and posting
• Participate in client calls during campaign kick-off and as necessary thereafter
• Research trending topics within a variety of industries

Qualifications

• At least 2 to 4 years  of experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing
• Excellent verbal and written communication skills
• A working knowledge of SEO and how it applies to content marketing
• Basic knowledge of HTML
• Creativity & resourcefulness
• Extreme attention to detail
• The ability to multitask and adhere to deadlines
• Flexibility to evolve strategies quickly & effectively

Flexible to work across different time zones/shifts (including night shift)