Develop and implement annual marketing strategies aligned with overall business goals and brand objectives.
Conduct regular market research and competitor analysis to identify trends, opportunities, and threats.
Stay updated on the latest marketing trends and best practices within the tailoring and retail industry.
Prepare and present market research reports and recommendations to senior management.
Campaign Management and Execution:
Plan and oversee the execution of multi-channel marketing campaigns across online and offline channels (e.g., social media, email marketing, print advertising, in-store promotions).
Manage campaign budgets and resources effectively, ensuring ROI and cost optimization.
Develop and manage content calendars for various platforms, ensuring brand consistency and audience engagement.
Analyze campaign performance and KPIs, make adjustments as needed, and optimize for success.
Brand Management and Communications:
Develop and maintain a strong brand identity and voice across all marketing channels.
Oversee the creation of high-quality marketing materials, including graphic design, photography, and videography.
Manage PR and media relations, building positive brand awareness and securing press coverage.
Develop and implement effective communication strategies for internal and external audiences.
Digital Marketing and Social Media:
Manage and optimize brand's website and online presence.
Execute targeted digital marketing campaigns across paid advertising platforms, email marketing, and organic social media.
Manage and grow brand's social media channels, creating engaging content and building loyal online communities.
Track and analyze digital marketing performance and make data-driven decisions.
Additional Responsibilities:
Collaborate with other departments (e.g., sales, design, production) to ensure alignment and consistency of marketing efforts.
Manage marketing budgets and track expenses.
Stay up-to-date on industry regulations and compliance requirements.
Prioritize tasks, delegate effectively, and manage workflow efficiently.
المهارات
Bachelor's degree in marketing or related field.
A minimum of 3-5 years of experience in marketing.
Experience in the same industry or related field is preferred.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Ability to work well in a team and collaborate with diverse stakeholders.
Highly creative with a strong attention to detail.
Proficiency in digital marketing tools and platforms.
Ability to adapt to fast-paced and changing environments.
