Influencer Marketing Lead

Description:

We are a global modest fashion e-commerce company. We are currently operating in more than 100 countries and providing the content in 5 languages: Turkish, Arabic, English, French, and German by adapting to their local preferences. We bring fashion and technology together with iconic brands and smart operations to create great value for our customers. We invest in each and every customer’s experience. We strongly believe in putting people first – our customers, our teams, our partners.

We are looking for game-changer candidates to join our Marketing team as Influencer Marketing Lead. Are you looking for a new challenge and would like to work within a dynamic, exciting, innovative, scaling-up working environment? You might be the one for us.

What we  expect from you:

• Have a strong vision on how to best leverage the affiliate channel to support the growth of Modanisa in different countries,
• Monitor affiliate activity, analyze performance and recommend ways to increase affiliate-generated revenue,
• Build & maintain relationships with new & existing affiliates, and show the ability to negotiate added value and optimum exposure for all campaigns,
• Develop financial agreements that align affiliate incentives with company objectives, driving cost-effective growth and gaining further efficiency as scaling increases,
• Assist in developing, briefing and managing end-to-end influencer campaigns in conjunction with the wider shopper growth team,
• Building and maintaining relationships with Influencers and agency partners, overseeing delivery, content creation,
• Analyze competitor activity and industry trends to drive commercial opportunities,
• Building agency network for different areas of expertise,
• Improving influencer engagement activities,
• Collaborating with teams across other departments to improve the operating model,
• Implementing innovative products and business mechanics to grow the business and improve the ROI.

 What we are looking for:

• Bachelor’s or Master’s degree,
• At least 5 years of Marketing experience in either start-up, or tech-company, e-commerce experience is plus,
• Fluent English,
• Knowledge about current and emerging social media networks including and know how influencer marketing fits within each,
• Strong communication skills - speaking, writing, presenting and negotiating,
• Ability to multitask, prioritize tasks and coordinate different parties of the projects.

The MODANISA Story
Founded in 2011, with a reason to enrich women’s lives and to become the leader in the modest fashion e-commerce world. Modanisa is a globally renowned e-commerce and retail company offering modest fashion apparel, through sales of popular brands, designers, as well as through its own private label lines.
Invested by the international leading investors like Goldman Sachs which is one of the world’s leading investment bank and investor of start-ups like Facebook, Spotify and Uber and by European bank of reconstruction and development (EBRD) - which has already invested about 11 million dollars in Turkey mostly in private sector and Wamda Capital which is MENA's leading venture investing firm and and finally in 2022 and 2023, it received investments from Re-Pie, Turkey's first asset management companyWe have been awarded by Al Jazeera and Thomson Reuters and described as one of the largest players in the modest fashion market. We are ambitious, and we know our pace.
Modanisa’s 400+ team members (along with subcontractors) are living in the creative world of huge brands. Modanisa is all about people. People are exceptionally talented with strategic agility and team first attitude.
If you are a crazy game changer who wants to change the traditional way of fashion. Join Us!