Empowering people, creating technology.
Responsibilities:- Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans
- Coordinate whole product lifecycle by interacting with production, R&D, sales, logistics and finance departments for assigned category
- Implement product and pricing strategies in alignment with Regional / Global Marketing
- Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams.
- Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
- Planning and management of trade marketing activities
- Preparation of marketing plans for assigned category in collaboration with budget planning.
- Management of communications with sales team and all strategic partners to ensure marketing objectives are met
- Market research analysis and planning of necessary actions in line with market conditions
- Monitoring end-user enquiry
- Interacts with corporate brand, digital and communication, regional marketing, sales, procurement, R&D, artwork, consumers, retail customers, agencies.
Qualifications:- Bachelor degree from a reputable university in Engineering, Marketing / Business or related field.
- Advanced level of Turkish and English is a must
- Entry position with up to 3 years job experience in the field of Marketing (preferably in FMCG)
- Experience in supervising outside vendors and agencies
- Experience and proven record in trade marketing / POS management
- Use and understanding of IRI / Nielsen data and any relevant market analytics tools
- Understanding of KPIs and P&L
- Advanced presentation and communication skills
- Creative and strategic thinking
- Good analytical, and organizational skills
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Household Products Evici Kullanim Araclari Sanayi ve Ticaret A.S.
