Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space. Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region. As a leading food company, Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today. With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It operates its global Customer Experience Center in Dubai, UAE, its Engineering Hub in Krakow, Poland, and its Robotics Hub in Odense, Denmark.
What You'll Do
Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy that aligns with RightBite's business goals and targets. To set up a plan of digital media investment considering channels, objectives, mediums and others.
Brand growth: Responsible for the achievement of brand growth on a monthly, quarterly and yearly basis. To create target plans considering seasonality and other impacting factors. To coordinate with marketing, finance and business teams to deliver continuous growth.
Paid Advertising: Oversee the planning and execution of paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and others.
SEO and SEM: Lead efforts to optimize our website for search engines (SEO) and manage search engine marketing (SEM) campaigns to drive organic and paid traffic.
Budget Management: Develop and manage the performance marketing budget, allocating resources effectively to maximize ROI. To optimize investment for the best CAC and highest ROAS.
Content Development: Work with the marketing team to create the best market fit content to improve CTR and CVR. provide constant feedback and reports on ad set performance. Dos and Donts, market fit content and messaging, lead on A/B test on content performance.
Analytics and Reporting: Analyse campaign performance, track key KPIs, and provide regular reports to senior management, making data-driven recommendations for optimization. Create dashboards that provide detailed insights on performance.
Conversion Rate Optimization (CRO): Collaborate with the UX/UI team to improve website conversion rates and the overall user experience. To provide constant feedback on app and web performance working with both tech and marketing teams to improve content and journeys to increase CVR.
Affiliate Marketing: Manage and expand our affiliate marketing program, building relationships with partners to drive customer acquisition.
A/B Testing: Continuously optimise campaigns through A/B testing and experimentation, identifying opportunities for improvement.
Competitor Analysis: Stay informed about industry trends, market competition, and emerging technologies to maintain a competitive edge..
What Are We Looking For
Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
Proven experience (5+ years) in performance marketing, preferably in the e-commerce or meal plans industry.
Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, and others.
Proficiency in web analytics tools (e.g., Google Analytics) and data-driven decision-making.
Excellent leadership and team management skills.
Exceptional analytical and problem-solving abilities.
Creative thinking and the ability to think outside the box.
Strong communication and interpersonal skills.
Results-oriented with a track record of achieving and exceeding targets.
