Combines public relations and social media management skills to
architect and enhance company PR and social media presence. This includes
interacting with media and customers, promoting brand-focused interactive and
engaging content, and expanding revenue opportunities. Works with marketing
team members to create innovative PR and social media campaigns.
KEY RESULTS/ACCOUNTABILITIES EXPECTED FROM THE
ROLE:
Develop a PR communications plan that includes strategy, goals, budget,
and tactics.
Plan and budget for PR events, programs, and initiatives.
Develop and implement PR policies and procedures.
Develop media relations strategy, seeking high-level placements in
print, broadcast, and online media.
Coordinate all public relations activities.
Create content for press releases, byline articles, and keynote
presentations by researching, writing, and distributing press releases to
targeted media.
Manage media inquiries and interview requests, answering enquiries from
media, individuals, and other organizations.
Leverage existing media relationships and cultivate new contacts within
the business and media industry.
Monitor, analyze and communicate PR results monthly.
Organizing events, including press conferences, exhibitions, open days, and press tours.
Fostering community relations through CSR and involvement in community
initiatives.
Monitor corporate image frequently and ensure it complies with the
company.
Evaluate opportunities for partnerships, sponsorships, and advertising
on an ongoing basis.
Maintain a keen understanding of industry trends affecting customers and
make appropriate recommendations regarding communication strategy surrounding
them.
Develop and implement crisis communications advice and media strategy as
needed.
Liaison with PR agency on a day-to-day basis.
Writing and editing in-house magazines, case studies, speeches,
articles, and reports.
Preparing and supervising the production of publicity brochures,
handouts, direct mail leaflets, promotional videos, photographs, films, and
multimedia programs.
Devising and coordinating photo opportunities.
Grows and expands company social media presence into new social media
platforms, plus increases presence on existing platforms, including Facebook,
LinkedIn, Twitter, and Instagram.
Direct social media agencies to engage audiences across traditional and
new media.
Check and manage content produced for websites and social media channels.
Design and review the online content in media announcements and media
kits.
Ensures brand consistency in marketing and social media messages by
working with various company departments, including sales, product development,
and Service.
Measure and report the performance of all digital marketing campaigns
and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on
the insights.
Provides training and guidance to partners, distributors, and marketing
team members on best practices and strategies for social media implementation.
Manage community on all social platforms, coordinate with
inter-departments and distributors, and ensure customer complaints and issues
are channeled to the concerned department. Follow up on progress/ actions and
report to management regularly.
Collects customer data, analyses interactions and visits, and uses this
information to create comprehensive reports and improve future marketing
strategies and campaigns.
Assist in designing and reviewing a variety of promotional and marketing
materials.
PREFERRED QUALIFICATIONS AND CHARACTERISTICS:
Degree in Communications or Marketing.
A minimum of 5 years of experience with an automotive brand in the GCC
or agency experience handling automotive clients is a must.
Proven working experience in public relations is required.
Proven track record of designing and executing successful public relations
campaigns at both a local and regional level.
Strong relationships with both local and regional media outlets.
Proven record of successful implementation of Social Media Account
Management, Content Creation, Copywriting, Digital Marketing Strategy, Data
Collection and Analysis.
Strong Verbal and Written Communication Skills in English and Arabic.
Aptitude in presentation and public speaking.
Attention to Detail, Self-Motivated, Creative Problem-Solving Skills.