Senior Marketing Executive
Full-time
Company Description
Informa is one of the world’s leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.
, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
To autonomously design and deliver successful marketing campaigns for The Autumn Fair exhibition and digital products in line with agreed KPI's.
Key Performance Indicators
Design and delivery of marketing campaigns in line with business objectives set by Head of Marketing Adherence to timelines and budgets Marketing KPI report
Main Duties & Responsibilities
PLANNING & CAMPAIGN MANAGEMENT
Work with show teams to plan The Autumn Fair marketing campaigns to meet strategic objectives Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers) Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign Develop marketing budgets in line with plans and maintain budget trackers Appoint and manage external suppliers Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's Optimise spend across marketing channels Identify paid media requirements and negotiate media buy (either directly or through an agency) Recommend website strategy to maximise relevant traffic and conversion
ANALYSIS & INSIGHT
Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights Share relevant insights with sales and event team to drive revenues or pursue new opportunities Analyse and report trends over time and use these insights to build more effective campaigns Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc) Work with internal teams to ensure data governance and data management policies are adhered to Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI Use recommended campaign analytics dashboards daily to monitor performance Build a culture of testing and metrics-driven decision making in the team Share case studies with marketers within the team, division and Global Exhibitions
MARKETING EXECUTION
Identify target universe and key segments within target universe Develop personas, value propositions and messaging for each of the key segments Copy writing - according to strengths within the team - in line with the content calendar and messaging Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels Monitor and adjust digital marketing activity based on performance metrics Create, develop, deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc) and monitor social media performance Manage PR agency (internal or external) with input from event manager/event director Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion Coordinate the design and production of all marketing collateral to be determined within the marketing plan Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
TEAM MANAGEMENT
Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan Provide guidance, feedback and inspiration to line reports/assisting team Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility) Reflect the high-performance culture of the marketing team Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team
Qualifications
Qualities needed for the role
Minimum Education Level:
Educated to degree level or equivalent
Background Knowledge, Skills & Experience
Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing Database development and growth including segmentation / advanced targeting Building relationships with partners and stakeholders Analytical and questioning mindset Significant exposure to design and print suppliers / agencies Strong social media skills, including basic design Strong copywriting skills Deadline and target driven Experience of working in a pressurised environment Excellent verbal and written communication skills Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel
Desirable:
Experience of using marketing automation technology (preferably Eloqua)
Experience of working with CMS platforms (but coding knowledge not required) Experience of managing social media through scheduling platforms such as Hootsuite etc. And experience of social media listening and sentiment analysis Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others) Formal business/marketing higher education qualification Experience using Eloqua and/or Adobe Experience Manager Events marketing experience
Additional Information
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.
We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Job Location
Senior Marketing Executive
Avenue 22، Manama, Bahrain * Full-time
