Senior Analyst, Digital Marketing

About The Role

Senior Analyst will focus on to help grow JustAnswer’s sizable paid advertising efforts and maximizing advertising effectiveness and shaping impactful strategies. The ideal candidate will be an expert in advanced PPC strategies, particularly in utilizing Smart Bidding techniques to maximize campaign performance and ROAS (Return on Ad Spend). If you are adept at leveraging data-driven insights to optimize paid search campaigns and drive profitable growth, we encourage you to apply. In this role, they will work closely with analytics team, engineering team, product teams, content team and Country Managers to ensure our marketing efforts are integrated and mutually supportive and will be reporting to the Senior Manager of Customer Acquisition.

What You’ll Do

• Design, implement, and manage PPC campaigns and budgets with a significant focus on leveraging effective smart bidding strategies across different channels like Google Ads, Bing Ads, and other PPC platforms.  
• Continuously test and optimize bids, keywords, text ads, image ads, and landing pages to achieve key KPIs.  
• Utilize advanced analytics tools to monitor and report on campaign performance, providing actionable insights to adjust bids, budgets, and strategies. Own forecasting, OKR-setting, and reporting leading insights for business reviews.  
• Drive improvements to internal reporting and analytics from PPC perspective. 
• Stay abreast of PPC innovations and smart bidding trends to maintain and enhance campaign effectiveness.  
• Collaborate with cross-functional teams to ensure alignment of PPC strategies with the overall digital marketing goals.  
• Train and mentor, a team of PPC analysts, fostering a culture of innovation and continuous improvement.  
• Embrace a data-driven test-and-learn approach to targeting, and messaging. Conduct thorough google A/B testing related to bidding strategies, ad copy, and landing pages to drive incremental improvements.  
• Stay abreast of industry trends in digital marketing and automation.  

What We’re Looking For

• Bachelor’s/master's or advanced degrees in Business, Marketing and Analytics or related degree.
• 6-10 years of experience in performance marketing strategy / Growth in a high-growth startup, product organization, or strategy consulting firm.
• Structured problem-solving and result oriented approach with effective communication skills.
• Strong hands-on experience with Excel & other Microsoft Office tools.
• Analytical skills to interpret PPC data, identify trends, and make data-driven decisions.
• Proven ability to take up high ownership.
• Fundamental knowledge of SQL and any other analytical/visualization tools.
• Enthusiastic about learning new skills and solving challenging problems in an ever-changing environment of PPC.

Nice to Have

• Familiarity with LLMs like GPT (prompting techniques, GPTs) 
• Having a foundational understanding of Scripting & Automation and web development languages that can facilitate collaboration with engineering/UX team when implementing changes or optimizations related to PPC campaigns. 
• Familiarity with Compliance and Privacy Laws regulations like GDPR/CCPA etc.  
• Language Expertise – German and Spanish (not a must have).  

About Us

We are a San Francisco based company founded in 2003. Our mission is simple: we help people.  We have democratized professional services by connecting customers with verified and vetted Experts who provide reliable answers at any hour and on any budget. JustAnswer members enjoy round-the-clock access to 12,000+ doctors, lawyers, tech support, mechanics, vets, home repair pros, and more. In the last 20 years, we have helped 10 million customers in 196 countries by answering more than 16 million questions. Our investors are Charles Schwab, Crosslink Capital, and Glynn Capital Management. 

Why Join the Team

With 1,000+ employees, we are growing at an amazing pace. Our hiring criteria: Smart. Fun. Get things done. We love what we do and celebrate our success together, best of all, you get to work at a hot company that’s (drum roll, please) profitable! 

Our JustAnswer Promise

We strive together to make the world a better place, one answer at a time. JustAnswer's mission is to help people. We do this by connecting our members with verified Experts to help answer life's questions and solve problems. It’s not every day in your life that you get to be a part of a simple yet powerful mission. We pride ourselves in doing things the JA Way.

• Data driven: Data decides, not egos
• Courageous: We take risks and challenge the status quo
• Innovative: We're constantly learning, creating, and adapting
• Lean: We focus on customers, using lean testing to learn how to serve them best
• Humble: Past success is not a guarantee of future success

If these things matter to you, come join the team here at JustAnswer!

Work Environment

JustAnswer, India has adopted a remote-first/hybrid work environment in most locations. Some teams occasionally have the option to meet in person for teaming, collaboration, or social events. With employee well-being as a top priority, where legally permissible, employees must be fully vaccinated against Covid-19 to attend these optional in-person events.

Our Commitment to Diversity

At JustAnswer, we embrace workplace diversity. We believe diversity drives richer insights, fuels innovation, and creates better outcomes. We are committed to attracting and developing an engaged and inclusive workforce. Team members from diverse backgrounds and unique perspectives are crucial to the JustAnswer mission of helping all people. Individuals seeking career opportunities at JustAnswer are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances.

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