Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space. Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region. As a leading food company, Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today. With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It operates its global Customer Experience Center in Dubai, UAE, its Engineering Hub in Krakow, Poland, and its Robotics Hub in Odense, Denmark.
What You'll Do?
Conduct extensive market research to gain insights into consumer needs and emerging trends, utilizing both qualitative and quantitative methodologies.
Conceptualize and develop innovative strategies and ideas for impactful marketing campaigns that resonate with target audiences and drive brand engagement.
Manage and execute both outbound and inbound marketing activities, including but not limited to content creation, optimization, and advertising across various channels.
Lead the development and execution of social media strategies, ensuring consistent brand messaging and high-quality content creation.
Foster collaboration with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives and brand identity.
Devise and implement initiatives to effectively engage target audiences through diverse channels, leveraging both traditional and digital platforms.
Utilize marketing analytics to evaluate campaign performance, derive actionable insights, and inform future marketing strategies and decision-making.
Efficiently manage and prioritize tasks within the marketing plan, ensuring timely and successful execution.
Produce, review, and refine creative and technical content across multiple mediums, maintaining brand integrity and quality standards.
What Are We Looking For?
Bachelor’s degree in Marketing or equivalent.
Minimum of 3 years’ marketing experience, preferably within the Food & Beverage industry.
Passion for brands and technology, with a keen interest in the evolving landscape of F&B.
Proactive, creative, and trustworthy, capable of delivering innovative marketing solutions.
Strong analytical and communication skills, with the ability to convey complex ideas effectively.
Demonstrated proficiency in team management, fostering collaboration, and driving results.
Background or passion in the Food & Beverage industry is highly desirable
