JOB PURPOSE
The Brand and Communication Senior Specialist will play a pivotal role in developing and executing
comprehensive brand and communication strategies to enhance brand awareness, drive engagement, and
support business objectives. This role requires a strategic thinker with a creative mindset, exceptional
communication skills, and a passion for building and nurturing brand equity.
Key Responsibilities
-Brand Strategy Development: Develop and implement strategic brand plans aligned with company objectives, ensuring consistency across all touchpoints and channels.
-Brand Identity Management: Manage and uphold the company's brand identity, including visual elements, messaging, and tone of voice, to ensure alignment with brand values and positioning.
-Content Creation and Management: Create compelling and engaging content for various platforms, including social media, website, email, and print materials, that effectively communicates the brand message and resonates with the target audience.
-Campaign Development: Lead the development and execution of integrated marketing campaigns, from concept to delivery, across multiple channels to drive brand awareness, engagement, and conversion.
-PR & Media Relations: Cultivate and maintain relationships with media outlets, journalists, and influencers to secure press coverage and amplify brand messaging through earned media channels.
-Digital Marketing: Collaborate with digital marketing teams to optimize online presence, including website content, SEO/SEM strategies, email marketing, and social media advertising.
-Internal Communication: Develop and implement internal communication strategies to ensure consistent messaging and alignment with company culture and values among employees.
-Brand Performance Measurement: Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand and communication initiatives and make data-driven recommendations for optimization.
-Stakeholder Collaboration: Collaborate cross-functionally with internal teams, including marketing, sales, product development, and senior leadership, to ensure brand initiatives are integrated and aligned with broader business goals.
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.