Channel Trade Marketing Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You help develop a comprehensive view of what great looks like in retail enterprises for our categories. You create market-leading capabilities in managing space, range and distribution to maximize category growth throughout all retail channels and environments and track and measure performance of space against forecast plans.

How you will contribute

You will: 

• Deliver our Mondelēz International Perfect Store agenda identifying relevant growth potentials via customer & shopper analysis and implement/develop actionable measures
• Design Picture of Success for our key customers in regard of shelf, secondary placement and promotion efficiency
• Lead Category Management projects with key customers
• Equip Sales Teams with relevant materials and tools and train/steer them to efficiently execute perfect store related topics. Support development of annual trade negotiations.
• Develop plans and ideas to drive and improve future business of Mondelēz International in light of perfect store related topics
• Close collaboration with multiple functions internally and external stakeholders

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Store excellence and routes-to-market
• Having a future-focused mindset with curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business strategies
• Delivering a strategic plan, measuring and monitoring results and making recommendations to achieve growth targets
• Influencing stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view
• Team player
• Collaboration
• Sales in a fast-moving consumer goods or consumer packaged goods industry a distinct advantage
• Project management a distinct advantage

More about this role

What you need to know about this position:

• Developing annual channel plans that delivers on category/brand sales and in-store execution objectives.
• Transforming category/brand strategy into profitable shopper engagement programs and promotions at channel level.
• Setting Picture of Success guidelines and implementation across categories/channels.
• Analyze output from 5S tracking measures and identify issues/opportunities to drive higher conversion rate.
• Develop channel portfolio and MSL at sub-channel and regional level.
• Develop Point of Buy plan by channel and ensure its delivery of the agreed ROI.
• Monitor & ensure proper in-store visibility guidelines by retail environment.
• Planning of new product launches and setting KPIs and display guidelines for every channel.
• Participate in Demand forecasting process by providing relevant channel/category data to ensure setting accurate forecast figures in the Integrated Business Planning process.
• Manages marketing budget spend and customer investment budget, ensuring spend in line with commercial spend process.
• Held accountable against channel P&L starting from gross revenue to gross profit at brand level.

Education / Certifications:

Bachelor's Degree

Job specific requirements:

Minimum 10 years of experience

Work schedule: Full Time

No Relocation support availableBusiness Unit SummaryMondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job TypeRegularCategory Planning & ActivationSales