Job Description:
Role: Senior Manager Brands & Content - India
Location: Gurugram, India
Job Purpose:
Design and deliver big, breakthrough digital first ideas, leveraging a new mix of fit-for-purpose agency partners, platforms, and ecosystems to enable the delivery of all consumer brand communications for the enterprise. Accountable for supporting the development and delivery of region-specific content. Stewardship of regional jewel brands, acting as Regional Brand leader.
What are we looking for?
- Experience in building brands through communications – across multiple platforms
- Ability to set and achieve goals and manage multiple projects and priorities
- Excellent communication and presentation skills (oral and written)
- Ability to create strong relationships across internal stakeholders and external agency partners
- Business degree qualified
- 8 years experience minimum in relevant brand building and strategic marketing and communications roles across markets and cross-cultural perspective is preferred
Key responsibilities:
- Briefing and leading work based on brand briefs coming from market needs/ outages
- Leading the creative process from brief to execution including research with relevant experts (Human Intelligence) as part of the Integrated Brand Experience
- Partnering with relevant One Demand functions (local marketing/media/social/customer marketing) to ensure ideas travel across relevant media channels and platforms in the Consumer Journey Hexagon
- Defining relevant measurement and tracking of impact and ROI
Job Specifications/Qualifications:
Educational & Professional Qualification:
- Business degree qualified
- 8 years experience minimum in relevant brand building and strategic marketing and communications roles across markets and cross-cultural perspective is preferred
Knowledge/Experience
- Experience in building brands through communications – across multiple platforms
- Ability to set and achieve goals and manage multiple projects and priorities
- Excellent communication and presentation skills (oral and written)
- Ability to create strong relationships across internal departments and external agency partners
What can you expect from Mars?- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including a company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
