Responsibilities : Create and strategize – Develop a comprehensive digital marketing strategy to generate traffic and convert leads from all online platforms including Google ads, Meta ads and Linkedin ads. Lead, develop and manage all web campaigns, the marketing database, any email or social medial traffic and advertisements. Manage social media accounts and create ways to generate high website traffic, stronger brand awareness, and new opportunities. Measure – Report on the performance of all digital marketing campaigns and compare to the goals required. Conduct testing on digital marketing strategies to ensure success.