We are seeking a talented and tech-savvy Marketing Specialist to join our dynamic team. In this role, you will be responsible for staying up-to-date with the latest technology trends, conducting in-depth research on IT services, and creating compelling content tailored to the tech industry. The ideal candidate will possess a strong understanding of SEO, website optimization, and content strategy.
RequirementsKey Responsibilities:
Stay abreast of the latest technology trends and innovations to inform marketing strategies and content creation
Conduct thorough research on IT services to identify market opportunities, target audiences, and competitive landscapes
Create engaging and informative content pieces such as blog posts, articles, white papers, and case studies, focusing on the tech industry
Create compelling sales collateral to support business development and marketing initiatives.
Develop and write high-quality B2B content, including articles, white papers, and blog posts, tailored to a business audience.
Contribute articles to Forbes & high-profile publication, focusing on business, leadership, and innovation, aligning with their editorial standards and audience interests.
Perform in-depth research and interviews with industry experts to gather insights for thought-provoking content.
Collaborate with marketing, design, and editorial teams to develop story ideas, content strategies, and ensure brand consistency.
Stay abreast of current business trends and developments to produce relevant and timely content.
Analyse content performance metrics and refine strategies to enhance engagement and reach.
Optimize content for search engines and ensure alignment with SEO best practices to improve website visibility and rankings
Collaborate with cross-functional teams, including product development, sales, and customer success, to ensure consistent messaging and branding across all marketing collateral
Skills and Qualifications:
Bachelor's degree in Marketing, Communications, or a related field
2-3 years of relevant work experience in marketing, preferably within the technology industry
Strong knowledge of the latest technology trends and their impact on marketing strategies
Excellent research skills, with the ability to gather and synthesise information on IT services and industry developments
Proven content writing skills, with a portfolio showcasing tech-related pieces
Decent understanding of SEO principles and best practices for website optimization and content creation
Familiarity with content management systems (CMS) and digital marketing tools
Strong project management skills, with the ability to handle multiple tasks and meet deadlines
Excellent communication and collaboration skills, with the ability to work effectively in a team environment
Creative problem-solving abilities and a proactive approach to marketing challenges
