Overview of the role:
Responsible to build brand equity for a new electric mobility brand operating with Al-Futtaim in the KSA. It aims to build brand awareness and consumer consideration for the new electric mobility brand consistently across KSA from a currently low or non-existent level. The role focuses on creating rapid growth through digital-first, customer centric marketing campaigns, on-line and off-line activations, and events, as well as defining & executing a competitive product lifecycle and pricing strategy. The primary performance target is building the top of funnel, creating exemplary customer experience across all brand touchpoints up to the point of sale, whether it be new, used, fleet or aftersales.
What you will do:
Marketing Strategy: in collaboration with the Central UAE Marketing team
Activation & Campaigns: in collaboration with the Central UAE marketing team
Customer Experience: in collaboration with Central UAE marketing team
Team Management:
Required skills to be successful:
About the Team:
This role will be reporting directly to the Managing Director.
What equips you for the role:
Education: A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable.
Minimum Experience and Knowledge:
Job-Specific/Technical Skills required to complete the tasks:
Behavioural Competencies: Bias for action, growth mindset, empathy, optimism.
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.