Senior Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

• Follow and update operational implementation plans and ensure adherence to deadlines {including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Evaluate the performance of media, associations, industry partners and social media influencers.
• Coordinate all deliverables with contras and partner marketing agreements.
• Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns.
• Develop marketing budgets in line with plans  and maintain budget trackers, raise PO's and manage payments to suppliers.
• As directed by the line manager, monitor campaign performance and produce relevant and timely reports.
• Share relevant insights with the line manager to drive revenues or pursue new opportunities.
• Work with data & insights team to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc.).
• Use recommended campaign analytics dashboards daily to monitor performance.
• Identify the target audience and key segments within the target universe
• Develop personas, value propositions and messaging for each of the key segments.
• Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
• Monitor and adjust campaign activity based on performance metrics.
• Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).
• Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.
• Manage PR agency (internal or external) with input from the marketing manager and event manager /event director.
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
• Assist to lead the association with line manager/s.
• Provide guidance, feedback and inspiration to line reports/assisting team.
• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPl's, event and divisional strategy.
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient.

• 3+ years of marketing experience preferably physical or virtual events.
• Relevant degree in Marketing.
• Analytical and questioning mindset.
• Deadline and target-driven.
• Ability to build effective relationships with partners and stakeholders.
• Highly collaborative and tenacious team player.
• Fast learner and committed to personal development and growth.
• Takes pride and ownership of their work.
• Experience of using email marketing or marketing automation technology.
• Experience of working with CMS platforms.
• Experience of working with databases and data selection/management software.
• Database development and growth including segmentation - advanced targeting.
• Experience in marketing analytics and reporting platforms.
• Knowledge of digital marketing practices (PPC, SEO and online advertising).
• Excellent verbal and written communication skills in English and in Turkish.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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