Senior Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

• Working alongside Commercial Leads to develop value propositions and go-to-market strategies for events.
• Manage a marketing team that includes marketers from all backgrounds with a diverse range of skills and training.
• Ongoing customer insight and engagement strategies.
• Overseeing the delivery of marketing campaigns in line with business objectives.
• Adherence to timelines and budgets.
• Provide guidance, feedback, and inspiration to line reports
• Champion the adoption and optimisation of marketing technology solutions and digital marketing.
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
• Monitor campaign performance by producing relevant and timely reports
• Recommend changes to campaign execution based on data insights.
• Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & post-show surveys, registration forms, industry research.
• Work with internal teams to ensure data governance and data management policies are adhered to ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
• Build a culture of testing and metrics-driven decision making in the teams
• Share case studies with marketers within the group, division, and Informa Markets.
• Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign.
• Assist marketers with the development of marketing budgets in line with plans and ensure budget trackers are up to date.
• Work with internal teams and external agencies to deliver digital. marketing, social media, and PR in line with marketing plans to hit agreed KPI's.
• Recommend website strategy to maximise relevant traffic and conversion.
• Identify the target universe and key segments within the target universe.
• Develop personas, value propositions and messaging for each of the key segments for each product.
• Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel.
• Monitor and recommend adjustments to the digital marketing activity based on performance metrics.
• Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.).
• Manage the PR plan (internal or external) and liaise with the event manager/event director.
• Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost.
• Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion.
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards.
• A high degree of cultural awareness.
• Great at motivating teams and individuals.
• Inspires commitment and loyalty.
• Creative and inspiring.
• Highly collaborative and tenacious team player.
• Ability to deep dive into an industry and recommend the strategy.
• Good understanding of customer insight techniques and application.

• Minimum 7+ years of Proven experience in marketing management delivering products to market ––physical or virtual events or digital solutions i.e. news, data or intelligence products (preferably 4+ years of team management experience).
• Extensive knowledge of marketing strategies, channels, and branding.
• Experience in marketing analytics and reporting platforms.
• Understanding of marketing automation and analytics tools.
• Excellent communication and influencing skills.
• Strong copywriting skills and attention to detail.
• Relevant degree in Marketing or certified marketing qualifications.
• International marketing experience.
• Experience in using marketing automation technology (preferably Eloqua), training and optimisation.
• Experience in working with CMS platforms (but coding knowledge not required), training and optimisation.
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing.
• Database development and growth, including segmentation/personalisation.
• Building relationships with partners and influencing stakeholders.
• Analytical and questioning mindset.
• Deadline and target driven.
• Excellent verbal and written communication skills in English and Turkish.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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