The Strategy & Consulting Global Network SongPractice| Marketing Transformation | Customer Data Platform Manager
Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network SongIAreas of Work:Customer Data Platform, MarTech| Level: Senior Manager | Location:Mumbai, Bangalore, Gurgaon, Hyderabad, Pune| Years of Exp:12+years | Qualifications: Master of Business Administration / Post Graduate Diploma in Management, Marketing platform Certifications such as Adobe Experience Platform, Salesforce Marketing Cloud, Tealium
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within onAccenture’s Strategy & Consulting Global Network Songpractice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.
The Customer Data Platform Manager is a mid-level position within the Marketing transformation vertical of Accenture GN Song.
The key responsibilities as Customer Data Platform Managerwill include the following:
Conduct assessment of client’s current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
Gather business requirement and strategize and build client’s digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels.
Identify different data sources, approaches to enrich customer profiles/segments in CDP(customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP.
Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).
Identify, scope andpartner with technology solution providers, client’s IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients.
Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leveragevarious data management capabilities offered these solutions.
Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.
Understandand designintegrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources.
Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.
Develop and manage a team of CDP specialists by managing key tasks such aswork allocation, time management, project SME support, hiring, training etc.
Aside from client delivery, the selected candidateneed to build relationships with key client decision-makers, will also drive business development efforts and thought leadership in the Martech, CDP and otherdigital marketing platform space
Key Skills:
Excellent oral and written communication skills
Creating and maintaining client relationships
Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologiesand their integrations with other technologies
Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
In addition,to excel at the role, you will also need to have:
An ability to work with the leadershipto support business development and thought leadership
Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
Strong communication and presentation skills to share the perfect pitch with key stakeholders
Strong client handling skills to develop, manage and deepen relationships with key stakeholders
Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
Ability to work effectively in a remote, virtual, global environment.
Ability to work in a fast paced and unstructured environment.
Ability to learn new and understand new tools/solutions.
Identify new opportunities, develop solutions and own proposals end to end
Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering
Read about us.
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Your experience counts!
Proven working experience (12+ Years) in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, salesforce CDP, Tealium etc.and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.)
Profile & segmentation: Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.
Data Partnerships: Identify and build capabilities that enable access to 2ndas well as 3rd party data for activation. This may typically include building secure 2ndparty data exchange andactivation capabilities, partnership automation platforms, etc.
Analytics & Insights: Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the CDPs.
MarTech ecosystem: Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focused MarTech stack.
Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g. DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial.
Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.)
Experience working with Ads data hub, ad platforms and their API' s i.e., Google API, Facebook conversion API etc.
What’s in it for you?
An opportunity to work on transformative projects with key G2000 clients
Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
Ability to embed responsible businessinto everything—from how you service your clients to how you operate as a responsible professional.
Personalized training modules to develop yourstrategy & consulting acumen to grow your skills, industry knowledge and capabilities
Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
About Accenture:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edgeexpertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers
Accenture Global NetworkSong | Accenture in One Word
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